What is the “Arm’s Length Test”?
Probably the most well-known form of outdoor advertising is billboard advertising. Billboards are large and hard to miss while you are driving, which makes them the perfect way to reach out to a customer base. However, for successful outdoor advertising in Baltimore MD, or anywhere for that matter, you need to make sure that your graphics grab people’s attention quickly. Most billboards are located near highways, and the average vehicle travels by at least 50 mph, if not higher. Thus, you only have a short period of time to be noticed by your audience.
Billboards Work Best When Concise
With this in mind, it should come as little surprise that billboards work best when concise. If you have too much copy on the billboard, potential customers may miss your message. Experts agree, you should aim to create a message that is only six words long. People are not going to turn around or pull over to finish reading your billboard, so keep it short and sweet.
The Arm’s Length Test
Before you invest in a billboard, look at your ad via the arm’s length test. Once your copy and graphics are ready to go, print out the ad small enough to fit on a business card. Hold the business card away from you (at an arm’s length) and see if the message is clear. Also, take a quick glance at the card and turn away. If you feel it conveys your message, then you are good to go. However, if you have some doubts, its best to tweak it before going big.
Benefits of Outdoor Advertising in Baltimore MD
There are a lot of good reasons to use billboards to advertise your company. Many billboards instantly attract attention and prime locations allow them to target a large market on a daily basis. Additionally, they are a great way to expose customers to your brand since so many drivers and passengers will see your billboard. If you want to find out more about how billboards can promote your business, contact Vision Outdoor. We feature billboard locations along major commuter routes for high exposure on a continuous basis.