Do you want to reinforce your brand and reach a large number of people in a very short time? Then a billboard is the next logical advertising medium for you. However, before you rent a billboard and toss your logo in it, read on for some tips that will help you get your most out of investing in billboard advertising in Baltimore MD, and beyond.
Keep It Simple
The advertising rule of thumb for billboard advertising is: keep it clear and simple. Drivers do not have long to read your billboard, so you must reach them in seconds. It is widely accepted that you have about six seconds to convey your message on a billboard, so shoot for six words or less. Billboards are meant to reinforce a brand message, not to sell the brand. Thus, you need something clever but recognizable to make the type of impact you want.
Smart, but not Distracting
Usually marketing is all about catching your audience’s attention, but when it comes to billboard marketing you have to be careful. Billboards are aimed at drivers, motorcyclists, and bikers which means you don’t want anything too splashy that could result in an accident. An accident is the exact opposite of the type of impact you want to make! Quick and clever, but not too crazy needs to be your goal.
Road Test Your Billboard
Of course, you can’t actually put up a practice billboard to see how well it conveys your message, but you can simulate it. Try the “arm’s length test.” Once you come up with a design that you think is a winner, print it out on a business card and hold it out at an arm’s length from your eyes. If your design still pops and is easily read, then you have a winner. If it doesn’t quite catch your eye, it needs some more work. Billboards are an expensive investment, you want to make sure you get a return on that investment with the perfect design.
Start Scouring the City for Some Great Locations
In order for your billboard to be truly successful it needs to reach a large audience. Billboards are rated on a system called Gross Ratings Points (GRP) based on their size, location, visibility, and similar measures. The higher the GRP, the better your results. You can spend time looking for the right spot, or you can contact us today at Vision Outdoor for more information. We offer a variety of billboard rentals in premier spots around Baltimore.