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VISION ACCOMPLISHED

PLANNING & DESIGN TIPS.

Useful tips to maximize your media buy.

1.

Craft your message

Stick to one clear, concise message or theme: a phrase, logo, call to action or point of contact. Balance imagery and text.  A quick glance should relay your message.

Select your text

Large, bold, clear lettering has impact. Be brief! 

Certain fonts work best at a distance. Contrast font color

against the background. Outlining the text makes it pop!

2.

3.

Design with color

On digital displays, white and earth tone backgrounds don’t blend as well.  If it looks good on a computer screen, it’ll work on a digital billboard.

4.

Evoke with images

Images that evoke an emotional response pack power!

Whether happy or sad, the emotional appeal makes your product or service memorable. Humor works great too!

JUST THE FACTS

As of 2020 there are about 9,600 digital bulletins vs. 164,370 static bulletins in the United States.

 (Source)

 
 

READ, LEARN,
EXPLORE.