PLANNING & DESIGN TIPS.
Useful tips to maximize your media buy.
Craft your message
Stick to one clear, concise message or theme: a phrase, logo, call to action or point of contact. Balance imagery and text. A quick glance should relay your message.
Select your text
Large, bold, clear lettering has impact. Be brief!
Certain fonts work best at a distance. Contrast font color
against the background. Outlining the text makes it pop!
Design with color
On digital displays, white and earth tone backgrounds don’t blend as well. If it looks good on a computer screen, it’ll work on a digital billboard.
Evoke with images
Images that evoke an emotional response pack power!
Whether happy or sad, the emotional appeal makes your product or service memorable. Humor works great too!